Hair Salon Marketing Tips Inspired by the Latest Trends

Keeping your salon busy isn’t just about great haircuts anymore—it’s also about how you market yourself. With trends constantly changing, what worked last year might not cut it today. Staying up-to-date with what’s actually working can make all the difference.

In this post, we’re breaking down fresh, trend-inspired marketing tips that are easy to apply and tailored for salons like yours. Let’s dive into what’s hot—and how you can use it to bring more clients through your door.

• Personalise your client interactions to build loyalty and trust.

• Use social media to showcase your work and engage with your audience.

• Create promotions that align with current trends to attract new clients.

• Invest in the comfort and experience of your clients for repeat business.

• Adopt technology to streamline operations and improve client management.

I mean, think about it – wouldn’t you rather go to a salon where they remember your name and your usual style?

• Consultations are Key: Spend a bit of extra time chatting before you start. Ask about their lifestyle, their hair goals, and any concerns they might have.

• Keep Notes: Jot down details from previous appointments. Did they mention a holiday coming up? A big event? Use that info to suggest relevant styles or treatments next time.

• Be Flexible: Don’t be afraid to tweak your services to suit individual needs. Maybe they want a slightly different shade of blonde or a shorter bob than usual. Be open to experimenting!

Feedback is a gift, even if it stings a little sometimes. It’s how you learn and grow, and it shows your clients that you actually care about their opinions. I know it can be scary to ask for feedback, but trust me, it’s worth it.

• Ask Directly: Don’t just wait for complaints. Ask clients how they felt about their service before they leave. A simple “Are you happy with everything?” can go a long way.

• Use Surveys: Send out short, anonymous surveys after appointments. Tools like SurveyMonkey are great for this. Keep the questions focused and easy to answer.

• Act on the Feedback: This is the most important part! If you get consistent feedback about something, address it. Let clients know you’ve heard them and you’re making changes.

Loyalty programmes aren’t just about discounts; they’re about building relationships. It’s about making your clients feel valued and appreciated, so they keep coming back.

Plus, it’s way easier to keep an existing client than to find a new one, right?

• Tiered Rewards: Offer different levels of rewards based on how much they spend or how often they visit. This encourages them to keep coming back to unlock better perks.

• Personalised Offers: Send out special offers based on their past services or preferences. If they always get highlights, offer them a discount on their next highlight appointment.

• Birthday Treats: Everyone loves a birthday surprise! Send them a special offer or a small gift on their birthday to show you care.

Remember, it’s the little things that make a big difference. Personalising your client interactions can turn a one-time visitor into a loyal, long-term client. And that’s what it’s all about, isn’t it?

Social media marketing is a game-changer for getting your salon’s name out there. It’s not just about posting pretty pictures; it’s about building a community and showing off what makes you special. Think of your social media as your digital shop window – make it inviting!

People love a good transformation. Before-and-after photos are super engaging and show potential clients what you can do. Make sure the lighting is good, the photos are clear, and you have the client’s permission, of course.

It’s a simple way to show off your skills and attract new business. Consider short videos too, they are very popular.

Don’t just talk at your clients; talk with them. Run polls on Instagram Stories asking about their favourite styles, or ask them to share their hair care routines. Quizzes are fun too!

The more interactive you are, the more people will pay attention and feel connected to your salon. It’s all about building a relationship.

Partnering with local influencers can really boost your visibility. Find someone whose style aligns with your salon’s brand and offer them a free service in exchange for a post or two.

It’s a great way to reach a new audience and get some social proof. Just make sure they’re a good fit for your brand – authenticity is key.

Social media is more than just a marketing tool; it’s a way to connect with your community, build relationships, and show off your salon’s unique personality. Don’t be afraid to experiment and have fun with it!

It’s easy to get stuck in a rut, offering the same old deals. But to really grab attention, you’ve got to move with the times. Think about what’s hot right now and how you can weave that into your promotions.

It’s about being relevant and showing you’re not just another salon.

So, what’s everyone talking about? Is it a certain hair colour, a particular style, or maybe a new treatment? Whatever it is, make it the star of a limited-time offer. For example, if ‘bronde’ is the colour du jour, launch a ‘Bronde Bombshell’ package for a month.

It creates a buzz and gets people through the door, eager to try the latest thing.

Events are a great way to get people talking and experiencing your salon in a fun, relaxed setting. Why not throw a ‘Retro Revival’ night showcasing vintage hairstyles with a modern twist? Or a ‘Sustainable Beauty’ workshop focusing on eco-friendly products and techniques?

Make it interactive, offer mini-treatments, and watch the new faces roll in.

Seasons change, and so do people’s hair needs. Summer might call for sun-kissed highlights and protective styles, while winter could be all about deep conditioning and rich, warm tones. Tailor your packages to these seasonal shifts.

A ‘Winter Rescue’ package with a hydrating mask and gloss treatment could be just what clients need to combat the cold weather. It’s all about offering the right thing at the right time.

By keeping your promotions fresh and relevant, you’re not just offering a service; you’re offering an experience. And that’s what keeps clients coming back for more.

Let’s face it, a trip to the salon should be a treat, not a chore. Making sure your clients are comfortable is about more than just fluffy towels; it’s about creating an atmosphere where they feel genuinely cared for.

Using top-notch products can really set you apart. It’s not just about the end result, but also how the products feel during the service. Think about it: a luxurious shampoo, a gentle hair dye, or a moisturising treatment can make all the difference.

Plus, clients are more likely to trust your expertise if you’re using brands known for quality.

Ever walked into a salon and felt instantly stressed? Yeah, not the vibe we’re going for. Consider the following:

• Music: Chill tunes, nothing too distracting.

• Lighting: Soft and flattering, avoid harsh fluorescents.

• Scent: Subtle aromatherapy can work wonders (but check for allergies!).

Freebies can go a long way. I mean, who doesn’t love a little something extra?

Here are a few ideas:

• A selection of teas, coffee, or even a cheeky glass of prosecco.

• Magazines or books to browse.

• Phone chargers (because everyone’s phone is always dying).

Small gestures like these show you’re thinking about your clients’ needs and want them to have a great time. It’s all about making them feel pampered and valued.

Let’s be honest, running a salon involves a lot of moving parts. From managing appointments to keeping track of client preferences, it can feel like you’re juggling a million things at once.

That’s where technology comes in. It’s not just about having the latest gadgets; it’s about using the right tools to make your salon run more smoothly and efficiently. Think of technology as your silent partner, working behind the scenes to free you up to focus on what you do best: making your clients look and feel amazing.

Remember the days of endless phone calls and appointment books overflowing with scribbled notes? Thankfully, those days are fading fast. Online booking systems are a game-changer for salons. They allow clients to book appointments 24/7, without you having to lift a finger.

Plus, they reduce the risk of no-shows with automated reminders. It’s a win-win!

CRM (Customer Relationship Management) tools might sound a bit corporate, but they’re incredibly useful for salons. They help you keep track of client information, appointment history, and preferences all in one place.

This means you can provide a more personalised service, remember important details, and build stronger relationships with your clients. It’s like having a super-organised personal assistant who never forgets a thing.

Are your marketing efforts paying off? It’s a question every salon owner asks themselves. With analytics tools or even a trusted partner, you can track the effectiveness of your campaigns, see what’s working, and adjust your strategy accordingly.

No more guessing games – just data-driven decisions that help you get the most out of your marketing budget.

Investing in technology might seem daunting at first, but the long-term benefits are undeniable. By streamlining your operations, you’ll save time, reduce stress, and improve the overall client experience. And that’s something worth investing in.

It’s not just a trend; it’s a responsibility. More and more clients are actively seeking out businesses that align with their values, and sustainability is high on that list. So, how can your salon step up?

Start by stocking products that are kind to the planet. Think organic ingredients, minimal packaging, and cruelty-free certifications. It’s also worth looking into services that minimise waste, like offering refills or using reusable tools.

It’s a win-win: you’re doing your bit for the environment and appealing to a growing market.

Knowledge is power, and your salon can be a hub for sustainable beauty tips. Share advice on how clients can make eco-conscious choices at home, from choosing the right shampoo to properly disposing of empty bottles.

Consider hosting workshops or creating informative content for your website and social media.

Don’t be shy about shouting from the rooftops about your efforts! Let clients know about the steps you’re taking to reduce your environmental impact, whether it’s recycling, using energy-efficient lighting, or partnering with ethical suppliers. Transparency builds trust and encourages others to follow suit.

By embracing sustainable practises, you’re not only contributing to a healthier planet but also positioning your salon as a forward-thinking and responsible business. It’s an investment in the future, both for your salon and the world around us.

Alright, let’s talk about getting your salon’s name out there. It’s not just about having a website; it’s about making people want to visit it, to see what you’re all about.

Content is king, as they say, and in the hair and beauty world, it’s especially true. Think of it as showing off what you can do, without being pushy.

Starting a blog might sound like a lot of work, but honestly, it’s a brilliant way to show you know your stuff. Share tips on how to care for different hair types, explain what ingredients to look for in products, or even debunk some common hair myths.

The more helpful you are, the more people will see you as an authority. Plus, it’s great for search engines – the more you write, the easier it is for people to find you when they search for hair-related advice.

Okay, so maybe writing isn’t your thing. No worries! Video is where it’s at these days. Short, snappy tutorials on how to create popular hairstyles are gold. Think about it: someone wants to try a new braid or learn how to curl their hair with a straightener.

If you’ve got a video showing them how, they’re way more likely to check out your salon. Keep them short, keep them simple, and most importantly, keep them stylish.

Get your clients involved! Create a unique hashtag for your salon and encourage people to share photos of their new ‘dos. Run contests, offer discounts for using the hashtag – anything to get people posting.

It’s free advertising, and it’s way more authentic than anything you could create yourself. Plus, it builds a community around your salon, and that’s always a good thing.

User-generated content is a great way to build trust and credibility. When potential clients see real people loving your salon, they’re more likely to give you a try. It’s like a virtual word-of-mouth, and it’s incredibly powerful.

You don’t need a massive overhaul to keep your salon’s marketing fresh—just a few smart adjustments inspired by what’s trending right now. From how you show up on social media to the way you connect with clients online, staying current can help you stay fully booked.

And if you’re thinking about leveling up your online presence, there are even options that include a free website plan to help you get started with less stress. Sometimes, a simple shift is all it takes.