Salon Holiday Marketing Ideas

With holidays happening all year round in the UK—from Valentine’s Day and Easter to summer bank holidays and the festive Christmas season—it’s always a good time for salon owners to think up fresh ways to engage clients.

Year-round holiday marketing not only increases your salon’s visibility but also shows your clients just how much you value their loyalty. Here are some effective strategies to make the most of every celebration on the calendar.

• Create festive packages for group bookings to encourage friends to visit together.

• Host a holiday giveaway to increase engagement and attract new clients.

• Utilise social media to build anticipation with a countdown to Christmas.

• Offer exclusive discounts to loyal customers as a gesture of appreciation.

• Collaborate with local businesses for joint promotions to expand your reach.

Here’s a few ideas:

• ‘The Festive Friends’ package: Manicures, pedicures, and a glass of bubbly.

• ‘The Family Fun’ package: Haircuts for the whole family, plus a styling session for mum.

• ‘The Office Party Prep’ package: Updos, makeup, and express facials to get everyone ready for the Christmas do.

Make sure to promote these packages well in advance, and consider offering a small discount for early bookings. It’s a great way to fill up your appointment book and create a buzz around your salon.

Who doesn’t love a giveaway? Running a holiday giveaway campaign is a fantastic way to boost your salon’s visibility and attract new clients. Social media is your best friend here. Get people excited with a ’12 Days of Christmas’ giveaway, offering a different prize each day.

Here’s how to make it work:

1. Decide on your prizes: These could be anything from discounts on services to free products or even a complete makeover.

2. Promote it like crazy: Use all your social media channels, email marketing, and even in-salon posters to spread the word.

3. Make it easy to enter: Ask people to like your page, share the post, and tag a friend. This will help to increase your reach.

Let’s be honest, there’s always a few people who leave their Christmas shopping to the last minute. Capitalise on this by offering some tempting last-minute gift deals. Gift vouchers are an absolute winner here, but you could also create some pre-packaged gift sets featuring your best-selling products.

Consider these options:

• ‘The Stocking Filler’ set: A selection of travel-sized products, perfect for popping into a stocking.

• ‘The Pamper Package’: A gift voucher for a massage or facial, plus a luxurious bath bomb.

• ‘The Hair Hero’ set: Shampoo, conditioner, and styling product, all beautifully packaged.

Social media is a powerhouse for connecting with clients, especially during the holidays. It’s where people go to find inspiration, deals, and connect with brands.

Let’s look at how to make the most of it.

Build excitement by launching a countdown to Christmas on your social channels. This could be a daily post revealing a special offer, a beauty tip, or a festive image. Consistency is key here. It keeps your salon top of mind and encourages engagement.

For example:

• Day 1: Announce a holiday package.

• Day 5: Share a client’s festive hairstyle.

• Day 10: Offer a discount on gift vouchers.

Partnering with local influencers can significantly expand your reach. Find influencers whose audience aligns with your target market. Send them a complimentary treatment or product in exchange for a review or promotion.

It’s a great way to get your salon in front of new eyes. Make sure the collaboration feels authentic; people can spot a forced promotion a mile away.

Showcasing client testimonials and their amazing holiday looks is a fantastic way to build trust and inspire others. Ask clients if you can share their before-and-after photos or a short video testimonial.

User-generated content is incredibly powerful because it feels genuine and relatable. Plus, it’s free advertising!

Social media algorithms favour content that sparks conversation and connection. So, encourage your followers to share their own holiday beauty tips and looks using a dedicated hashtag. This not only boosts engagement but also creates a sense of community around your salon.

It’s not just about the treatments; it’s about the experience. Making clients feel special during the holidays can really boost loyalty and get them coming back.

Let’s look at some ways to make your salon a festive haven.

Think beyond the usual. Can you create a ‘Winter Warmer’ massage with cinnamon and orange scents? Or a ‘Sparkling Snow’ facial? Themed services add a touch of novelty and luxury that clients will love.

It’s a great way to use seasonal ingredients and create a buzz around your salon.

Little extras can make a big difference. Consider offering a complimentary hand massage with every manicure, or a festive hair treatment with a blow-dry. These small gestures show you care and can turn a regular appointment into a memorable treat.

It doesn’t have to break the bank, but it should feel special. For example:

• Aromatherapy oil upgrade during massages.

• Mini scalp massage with hair appointments.

• Festive-flavoured tea or coffee.

Reach clients at home with virtual workshops. Teach them how to create a simple holiday makeup look, or how to care for their skin during the colder months.

These workshops are a great way to engage with your audience, provide useful advice, and promote your products and services. It’s also a chance to build a community around your salon.

Think about offering exclusive discounts to workshop attendees, or a free consultation for those who want to take their look to the next level. It’s all about creating value and building relationships.

It’s easy to forget about your regulars during the holiday rush, but they’re vital to your salon’s success. Showing appreciation can go a long way in securing their continued business.

Here’s how to make them feel valued:

Think about creating a tiered discount system based on how much a client spends annually. It’s a simple way to say thanks. For example:

• Bronze: 5% off for clients spending £500+

• Silver: 10% off for clients spending £1000+

• Gold: 15% off for clients spending £1500+

It’s a nice way to show you value their custom. I mean, who doesn’t love a discount?

New Year, new you, right? Why not offer membership packages that clients can purchase in December, ready to use in January? These could include:

• Monthly treatments at a reduced rate.

• Exclusive access to new services.

• Priority booking slots.

Memberships provide a steady income stream for your salon and encourage repeat visits. It’s a win-win.

A generic email blast is fine, but a personalised card or message? That’s next level. Take the time to write a short note to your most loyal clients, thanking them for their support.

It shows you see them as more than just a number. You could even include a small, exclusive voucher as a little extra treat. It’s a small gesture that can make a big difference.

Share some festive tips, maybe a bit about the history of a treatment, or even a personal holiday message from the salon team. Make it feel less like an advert and more like a friendly catch-up.

Not everyone wants the same thing, especially during the holidays. Some clients might be after a quick pre-party glow-up, while others are looking for a relaxing escape from the festive madness.

Segmenting your email list lets you send offers that actually appeal to each group. Think about dividing your list based on:

• Past services they’ve booked.

• Their spending habits.

• Their stated preferences (if you’ve ever asked!).

This way, you’re not bombarding everyone with irrelevant deals.

Your clients trust you for your expertise, so share it! Include some holiday beauty tips in your emails. Maybe a guide to the perfect party hairstyle, or advice on how to keep skin hydrated during the colder months.

You could even highlight some up-and-coming beauty trends for the season. This not only adds value to your emails but also positions you as a go-to source for all things beauty-related.

I was chatting with Sarah the other day, and she mentioned how much she appreciates getting those little beauty tips in our salon’s emails. She said it makes her feel like we actually care about her, not just her money. It’s those small touches that make a difference, you know?

It’s easy to get stuck in your own little bubble, especially during the busy holiday season. But think about teaming up with other businesses in your area! It can be a brilliant way to reach new clients and create some buzz around your salon.

Imagine this: a ‘Relax and Rejuvenate’ package. Clients get a treatment at your salon and then pop over to a local café for a coffee and cake. You could work out a deal where each business offers a discount to the other’s customers.

Gift shops are heaving in the run-up to Christmas. Why not create a joint promotion?

You could offer a salon voucher with every purchase over a certain amount at the gift shop, or vice versa. Bundling your services with their products can make for an irresistible gift idea.

Think about organising a small Christmas fair or a ‘shop local’ event with other businesses on your high street. You could offer mini-treatments, styling tips, or product demos.

It’s a great way to get involved in the community and show people what your salon has to offer.

Working with other local businesses isn’t just about making more money. It’s about building relationships and supporting your community. And that’s something people will remember.

Right, let’s talk about a perfect website design. Is yours looking a bit tired? Give it a festive makeover! It doesn’t need to be a complete overhaul, but make sure your holiday promotions are front and centre.

Think about a banner showcasing your Christmas packages or a pop-up highlighting last-minute gift deals. It’s all about making it easy for clients to see what you’re offering this season. A fresh look can really draw people in.

Your Google Business Profile is like your salon’s online shop window. Make sure it’s sparkling! Update your opening hours for the festive period – nobody wants to turn up to a closed salon.

Add some photos of your festive decor or your team in their Christmas jumpers. And most importantly, encourage clients to leave reviews. Good reviews are like gold dust.

SEO, or Search Engine Optimisation, might sound scary, but it’s just about making sure your salon pops up when people search for things like “Christmas manicure near me”.

• Use keywords in your website copy and Google Business Profile.

• Think about what people are actually searching for.

• Update your website content to reflect seasonal trends.

Don’t overthink it. Just make sure your website and online profiles are clear, up-to-date, and relevant to what people are looking for during the holidays. A little bit of effort can go a long way in attracting new clients.

As the festive season approaches, it’s time for salon owners to think outside the box with their marketing. This is a golden opportunity to attract new clients, boost sales, and show appreciation to your loyal customers. Consider implementing last-minute gift deals and special promotions to enhance your visibility.

The holidays are perfect for showcasing your unique services and creating themed packages that excite your regulars. Embrace the festive spirit and let it fuel your marketing efforts. With a solid plan, you can turn this joyful time into a successful period for your salon. Here’s a FREE Website Plan for you to get creative and make the most of any season!